Start with evidence
Recommendations begin with your store, products, customer behavior, and relevant industry context.
About PinkyBrain
Store data should lead to better decisions
PinkyBrain is an AI store analyst for Shopify. It helps merchants understand what their data means, improve what matters, and measure what happens next.
Store performance
Product evidence
Customer behavior
PinkyBrainWhat should I do next?Focused next stepsFix what matters. Track what happens.
Why PinkyBrain exists
The numbers aren’t the problem. Knowing what to do next is
Shopify can show you what happened. Audit tools can list problems. AI tools can generate content. And testing tools can measure results.
But merchants are still left to connect the dots themselves: which problem deserves attention, what should change, and whether the work actually improved sales.
PinkyBrain brings it all together.
How PinkyBrain is built
Four principles guide the product
Make the data useful
PinkyBrain explains what the numbers mean and turns the finding into something you can act on.
Keep merchants in control
PinkyBrain can analyze, draft, and compare. You review the work and decide what goes live.
Measure what happened
A/B experiments and Change Impact help connect product updates with the results that followed.
Start improving your store today
Find what’s hurting sales, know what to fix first, and track what happens next.