A complete change timeline
See what changed and when, including updates made outside PinkyBrain.
Measure what happens next
PinkyBrain compares sales and shopper behavior before and after each update, then shows what moved and what else changed at the same time—even when the edit was made outside PinkyBrain.
Evidence in context
PinkyBrain checks what happens before and after an update, then looks at the other activity around it so you can understand the result in context.
What you get
See what changed and when, including updates made outside PinkyBrain.
Compare revenue, units sold, order value, conversion, and add-to-cart activity.
PinkyBrain explains what moved after the update and what else may have influenced the result.
Know what to keep measuring so your next decision is based on stronger evidence.
Merchant questions
Change Impact tracks Shopify product-page updates and compares performance before and after each change. It helps you understand what happened next instead of making an update and hoping it worked.
PinkyBrain compares matching periods before and after the update. It measures sales and shopper behavior, then checks what else was happening around the same time.
PinkyBrain can track supported changes to titles, descriptions, images, pricing, variants, product details, SEO information, templates, and visible product-page components.
PinkyBrain can compare revenue, units sold, average order value, conversion rate, and add-to-cart rate. It also considers traffic sources, campaigns, discounts, other edits, and active experiments.
Yes. Supported product changes made directly in Shopify or through other tools can appear in the product’s change history and be measured with Change Impact.
You can choose a 7-, 14-, 30-, or 60-day comparison. The report becomes available after the selected period has finished and PinkyBrain has enough data from before and after the change. You can also schedule it to run automatically when it is ready.
No. An A/B test compares two versions of a product title, description, main image, or product message at the same time. Change Impact measures what happened before and after an update, making it useful for changes that were already published.
PinkyBrain keeps those factors visible in the report. If they make the comparison less certain, PinkyBrain explains that instead of pretending one product change caused the result.
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