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Product experiments

Know which change performs better

Compare two titles, descriptions, main images, or product messages. PinkyBrain tracks the results and analyzes what happened.

Evidence in context

Know what the results mean

PinkyBrain looks at each option and its results, explains what happened, and recommends what to do next.

What you get

Experiment results you can act on

01Performance comparison

Side-by-side performance

Compare exposures, add to carts, conversions, and revenue for Slice A and Slice B.

02Experiment analysis

Plain-English analysis

PinkyBrain explains what happened and what the numbers mean.

03Next move

A recommended next move

Know whether to use Slice A, use Slice B, or keep testing.

04Publishing control

Control over what goes live

Review the result and publish the winning version when you’re ready.

Merchant questions

Frequently asked questions about A/B testing

How does A/B testing work with PinkyBrain?

PinkyBrain compares two versions of one product-page element. Shoppers see Slice A or Slice B, PinkyBrain tracks what they do, and then explains which version performed better.

What can I A/B test with PinkyBrain?

You can test Shopify product titles, product descriptions, main product images, and product messages.

What does PinkyBrain measure during an experiment?

PinkyBrain compares exposures, add-to-cart activity, conversions, and revenue for Slice A and Slice B. When relevant, it also accounts for refunds.

How does PinkyBrain decide which version won?

PinkyBrain compares conversion performance after both slices have enough traffic and purchases to support a decision. If the evidence is not strong enough, it tells you to keep testing instead of forcing a winner.

How long should a Shopify A/B test run?

That depends on how much traffic the product receives. PinkyBrain recommends a test length based on your store and product traffic, so lower-traffic products may need more time.

Will the same shopper keep seeing the same version?

Yes. Each shopper stays with the same slice during the experiment, which keeps the comparison consistent across repeat visits.

What do I need to set up before running an experiment?

Enable PinkyBrain’s Experiments app embed in your published Shopify theme. PinkyBrain checks the setup before you begin, and main-image experiments include an additional image-delivery check.

Does PinkyBrain automatically publish the winning version?

No. PinkyBrain recommends Slice A, Slice B, or more testing. You review the result and decide what goes live.

Related guide

Shopify A/B Testing: What to Test and How to Know Whether It Worked

Learn how to run Shopify A/B tests, choose what to test, plan sample size and metrics, avoid common mistakes, and decide whether a change worked.

14 minute read
Read the guide

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